Experience in sport. Insight into every decision.
Guidance on contracts, negotiations, career decisions and commercial opportunities, for athletes, families, clubs and sporting organisations.

Important decisions in sport require experience, sound judgement and an understanding of the opportunities and risks involved.
Drawing on professional sporting experience and legal and commercial knowledge, G2G supports athletes, families, clubs and sporting organisations in navigating contracts, negotiations, career decisions and commercial opportunities.
Two sides of advisory.
Athlete Advisory & Management
Helping athletes and their families navigate career decisions, contractual matters, professional relationships and commercial opportunities, with guidance informed by experience in professional athlete representation.
The work is led by Jamieson Doyle-Taylor, a qualified business lawyer with experience in professional athlete representation.
Sports Business Advisory
Supporting clubs, academies and sporting associations with contracts, negotiations, sponsorships, commercial partnerships and business development opportunities.
Where advisory helps.
- Contract negotiation and review
- Career decisions and transfers
- Sponsorships and commercial deals
- Club and stakeholder relationships
- Commercial strategy and partnerships for organisations
- Ongoing advisory support
A bad clause can cost more than a good season.
Most advisers see the opportunity. Fewer can read the clauses that decide whether it is actually good for you. With G2G, the detail gets a trained eye before you commit.
The rest of the G2G team around you.
Make the next decision a good one.
Tell us about your situation and we will get back to you as soon as possible.